First, let’s tackle competitive analysis. As an entrepreneur, you’re no doubt familiar with some of the conventional wisdom about how to handle competitors. Do your research. Check public records and disclosures about big name firms in your industry. Assess your goals, branding plans, and future efforts in the context of the presumptive goals of your industry rivals. Understand why customers choose competitors over your firm — both why they like your rivals and why they refuse to work with you.
Beyond this broad and relatively intuitive theorizing about competitor analysis, however, you may not be that up-to-speed on the latest tactics.
First of all, purchase stock in rival companies. This may seem counterintuitive
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