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Google Fires up Local Business Listings

The local business listing has been fired up with new yellow tags. This new feature is set to beef up local listings on Google.com and Google Maps. Some of us remember the days gone by of the blue tags which made a slight appearance followed by a quick exit.

The yellow tags can enhance your listing emphasizing latest offers to coupons, videos, menus for restaurants etc. All this power does come with a price, you would have to pay a monthly fee of $25. For all you SEO Experts , this however does not do anything for your optimization of your Website or your listing rank for that matter. Google will clearly indicate which parts of the search results are sponsored.

This local feature will also be available on Google Mobile search making it even more powerful for companies willing to spend the money.

Google Places- New Lead Generation Tool for SMES

Google Local Business Center becomes Google Places

Yes they have changed the name, you now have a Place Page for Google maps. This is a major development in Local Search and we will have to wait and see how this pans out.

Google Place Pages (Find more about that via New case studies on Google Places)

Google recently published in their Press section “Today, we’re renaming the Local Business Center to Google Places and adding a number of new features. In addition to these new features, Google Places will continue to offer the same tools as the Local Business Center, such as helping a company verify and supplement business information including hours of operation, photos, videos, coupons and product information; providing a way to communicate with customers; and giving businesses new insights that enable it to make smart decisions.”

They also added that the main reason behind this change is ” The new Google Places name simplifies the connection with Place Pages and reflects our ongoing commitment to providing business owners with powerful yet easy-to-use tools to help people discover them when they search.” courtesy Google Press Relases

The links above in the published article of Press release center gives the new insights and the way they changed the feel.

Good Luck SME’s