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Why is it that you give clients and consumers an unbeatable price and they still squirm and fidget? These days it’s not only about offering your customers appealing prices, you also have to prove to them the advantages and benefits of working alongside you to seal that deal. Without certain knowledge, consumers will tend to let the deal go. Knowing more about somebody makes them seem more trustworthy and a stronger sense of belief in them. By giving your customers more information about the service you will deliver you are eliminating the risk factor and d...

Months after the social media began leasing advertising space, the blogging network, Tumblr is now extending this placement to their mobile app. This newly available space is CEO David Karpers way to encourage brands to "promote their content". Rather than generic advertising, Tumblr has opted for a non-traditional marketing by companies paying to endorse their blogs to be viewed by more users. Big names like sporting label Adidas, fashion house Christian Dior and film major Lionsgate Entertainment Corp have already jumped on the promoted posts. Coca- Col...

The local directory  that was founded in October 2004, has newly begun leasing advertising space through out their mobile app for correlating businesses to  Yelp categories. Yelp has now started hosting display ads in its mobile app with the first two businesses to advertise being InterContinental Hotels Group (IHG) and Mexican food giants, Taco Bell. The two companies will be exclusive advertisers for their Yelp category; travel and restaurants for the next month. The service that is used worldwide, with 100 million unique visitors monthly, provides a 5-p...

Customer retention is an important part of your business, especially if you in a highly competitive market. There are many strategies to help assist you in retaining your client base. Many of which include interacting regularly with your customers on a personal level. Building strong rapports with customers will help to boost your brand authority and marketing; positive messages of word of mouth and a strong reputation will develop reflecting a good image for your business. Some of the strategies that can be implemented to manage your client base are: -    ...

Analyzing and reviewing your online marketing campaign through recorded data, is a great way to help you reflect and reassess your online campaigns. It will allow you to breakdown and review each individual platform of marketing and assess where there is a need for improvement or slight adjustments to enhance your online marketing and draw in more users and build a stronger online presence. Most social medias have a dedicated page displaying the collected data of number of visitors, age bracket of users, peak period of users and also the location in which the u...