There is a nice conversation running on LinkedIn group called On startups - The community for entrepreneurs
The conversation is titled: “Is your SEO expert ripping you off?”
Interesting, as anyone often wonders the true value of SEO because :
If your competitors are doing it too (likely), are you both paying for something that doesn’t generate a competitive advantage?
Nobody outside of Google actually knows how their algorithm works.
Getting IT people to do marketing is just scary as they forget people have lives offline.
Every web developer in the world has hopped on the SEO bandwagon, unless he is really a stupid.
Anyway four techniques mentioned for monitoring your SEO effectiveness (the bang-for-the-buck-o-meter).
Monitor your keywords monthly on Google to see whether you are actually paying for movement in your ranking (obvious). Don’t just search on your business name as that’s almost pointless.
Find out who links to you. Google takes into account the number of “high ranked” sites that link to you. A link from Craigslist can instantly boost your rankings, while a link from Bob’s House of Junk has no effect. Type “link: www.dreamconsultancy.com.au ” into Google to have a look at who links to the Dream Consultancy.
Ask your SEO expert for a monthly report. Get a baseline report of where your website stands before optimization began, then request regular (monthly) reports detailing ranking movement.
Search Engine Experts are one of the leading experts in search engine optimization in the Australia. Since its inception, Search Engine Experts has worked with many businesses in the Australia and across Pacific Region; providing a diverse range of affordable SEO services.
Our search engine optimization (SEO) and pay per click (PPC) management services are based on a unique approach that is consistent, repeatable and has been successful for our clients.
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Website design is the best way to promote SEO