When Google was created by Larry Page and Sergey Brin little they knew that their research project will become Multi Billion dollar worth company, and that millions of people will make living out of it, SEO – search engine optimization – is huge part of Google due to millions of hit to Google, companies try their best to be SEO.
There are billions and trillions of websites that Google search and in order for your website to be within the first page it has to be SEO.
Due to common use of internet and younger generations use of search engines companies realise the best way to target their customers is through internet and in order to have online brand they have to pay a lot of attention to SEO and dedicate big portion of their budget and staff to work on SEO.
SEO is an investment not an ongoing cost, the leads it generates will out run the cost by far in no time. It looks like that SEO will be the next big bang in IT world!
How do Search Engines Work?
Search engines do not really search the World Wide Web directly. Each one searches a database of web pages that it has harvested and cached. When you use a search engine, you are always searching a somewhat stale copy of the real web page. When you click on links provided in a search engine’s search results, you retrieve the current version of the page.
Search engine databases are selected and built by computer robot programs called Spiders. These “crawl” the web, finding pages for potential inclusion by following the links in the pages they already have in their database. They cannot use imagination or enter terms in search boxes that they find on the web.
If a web page is never linked from any other page, search engine spiders cannot find it. The only way a brand new page can get into a search engine is for other pages to link to it, or for a human to submit its URL for inclusion. All major search engines offer ways to do this.
After spiders find pages, they pass them on to another computer program for “indexing.” This program identifies the text, links, and other content in the page and stores it in the search engine database’s files so that the database can be searched by keyword and whatever more advanced approaches are offered, and the page will be found if your search matches its content.
Many web pages are excluded from most search engines by policy. The contents of most of the searchable databases mounted on the web, such as library catalogs and article databases, are excluded because search engine spiders cannot access them. All this material is referred to as the “Invisible Web” — what you don’t see in search engine results
Get a free report and find out about your “Invisible Web”
With the recent Jagger update settling, many people find their sites no longer have the high search engine rankings they had for so long enjoyed prior to the latest Google update.
So, the sites that lost these rankings are scrambling to find some answers as to why their site dropped. While it’s my business to know the intricacies of how this particular update impacted the search algorithm, there are some common ground starting points that if you apply these to all of your sites, you should be able to survive any update intact.
- Proper naming structure
- Name your page titles with your keywords if possible
- Always have a sitemap
- Always include a robots.txt file
- If you must use a re-direct, be sure it’s server side, not with a meta refresh tag
- Don’t use hidden text
- Make sure your keyword phrase is included in your H1 tags
- Don’t optimize for more than 2 keywords per page
- Use text links where possible
- In any product image, be sure to use the alt tag
- Use hyphens, not underscores when you name a page file
- Make sure your site has an error handling page
- Create a Google Sitemap and submit it to them (This is in addition to a typical sitemap)
- Offload all your js and css code
- Don’t forget about meta tags
Be sure to follow these simple guidelines and you won’t need to worry too much anytime Google has an update – your site will not be impacted by any filters that are checking for spamming, hidden text, or anything that resembles cloaking.
Google’s results will be now instant and quick!!
This was under way since long, I was really keen to know what is Google going to do to really push the limits of the technology
Here are few features to understand Google Instant:Click Here
1) Query Google as you type.
2) As per normal human tendency you type slow but read fast so you can start scanning from the first letter you type to get the exact results
3)This will save lot of time for internet searchers(Avg of 2-5 seconds as Google says)
4)Its a mix match of 15 new technologies
As Google Says in Launch FAQ’s “Google Instant is starting to roll-out to users on Google domains in the US, UK, France, Germany, Italy, Spain and Russia who use the following browsers: Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8. Please note, users on domains other than Google.com can only access Google Instant if they are signed in to a Google Account. We will continue to add new domains and languages over the next several months”
Keep reading…
Do you want to succeed on Internet and want your website to stay for long on the search engines? Do you want your website to be rank on top of the search engines? Do you believe in business ethics and want to gain superior business using the correct and ethical method? I am sure the answer to all the above questions is YES, YES, and YES.
You can optimised your website implementing the correct way i.e White Hat method to get the great business, but few applies the incorrect and the unethical method i.e the Black Hat or Spamdexing techniques. Black Hat SEO is all about tricking the search engines and is completely against the terms of services of all the search engines.
There are several Black Hat methods out of which keyword stuffing, cloaking, doorway pages, and invisible text are the most common and are implemented by many.
For better SEO results and long term survival in the Search Engines, one must follow the White Hat method.
- Optimise the commonly searched keywords and search terms, as well as regularly update the site content. With good content, you will be able to get more inbound links from other relevant websites.
- Spend at least half an hour a day working on your SEO. It’s a meaningful investment for your company site and business.
- Some investigation on other related sites and resources is also essential. This will help you to choose what works best for your website and helps you improve further.
- Create a good link structure. This will generate success in trying to get high rankings in Search Engines. While increasing the Network Status for search engine it is also important to have lots of links pointing to your site pages.
- Set the video and audio sites innovative.
- Avoid hidden or invisible text, cloaking, and link farms.
- Add your site into the web directories as crawler-based search engines are likely to find your site and add it to the listing for free.
- Create back links from other websites to your web page. In the SEO world, the more back links you have, the higher the page-rank of your site will be.
- Pages that are linked from other search engine need not be submitted, as they are found automatically.
Remember: Sites that practice black hat methods run the risk of being penalized or banned by search engines either temporarily or permanently once the search engines discover what is going on.
