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SearchEngineExperts Vs Competitors

Is your SEO Professional ripping you off?

There is a nice conversation running on LinkedIn group called On startups - The community for entrepreneurs

The conversation is titled: “Is your SEO expert ripping you off?”

Interesting, as anyone often wonders the true value of SEO because :

• If your competitors are doing it too (likely), are you both paying for something that doesn’t generate a competitive advantage?
• Nobody outside of Google actually knows how their algorithm works.
• Getting IT people to do marketing is just scary as they forget people have lives offline.
• Every web developer in the world has hopped on the SEO bandwagon, unless he is really a stupid.

Anyway four techniques mentioned for monitoring your SEO effectiveness (the bang-for-the-buck-o-meter).

• Monitor your keywords monthly on Google to see whether you are actually paying for movement in your ranking (obvious). Don’t just search on your business name as that’s almost pointless.
• Find out who links to you. Google takes into account the number of “high ranked” sites that link to you. A link from Craigslist can instantly boost your rankings, while a link from Bob’s House of Junk has no effect. Type “link: www.dreamconsultancy.com.au ” into Google to have a look at who links to the Dream Consultancy.
• Ask your SEO expert for a monthly report. Get a baseline report of where your website stands before optimization began, then request regular (monthly) reports detailing ranking movement.
• Use a third party service such as Authority Labs.

Call us today 1300 885 495 and understand the value for your money spent on SEO

How do Search Engines Work

How do Search Engines Work?

Search engines do not really search the World Wide Web directly. Each one searches a database of web pages that it has harvested and cached. When you use a search engine, you are always searching a somewhat stale copy of the real web page. When you click on links provided in a search engine’s search results, you retrieve the current version of the page.

Search engine databases are selected and built by computer robot programs called Spiders. These “crawl” the web, finding pages for potential inclusion by following the links in the pages they already have in their database. They cannot use imagination or enter terms in search boxes that they find on the web.

If a web page is never linked from any other page, search engine spiders cannot find it. The only way a brand new page can get into a search engine is for other pages to link to it, or for a human to submit its URL for inclusion. All major search engines offer ways to do this.

After spiders find pages, they pass them on to another computer program for “indexing.” This program identifies the text, links, and other content in the page and stores it in the search engine database’s files so that the database can be searched by keyword and whatever more advanced approaches are offered, and the page will be found if your search matches its content.

Many web pages are excluded from most search engines by policy. The contents of most of the searchable databases mounted on the web, such as library catalogs and article databases, are excluded because search engine spiders cannot access them. All this material is referred to as the “Invisible Web” — what you don’t see in search engine results

Get a free report and find out about your “Invisible Web”