Is your SEO Professional ripping you off?
There is a nice conversation running on LinkedIn group called On startups – The community for entrepreneurs
The conversation is titled: “Is your SEO expert ripping you off?”
Interesting, as anyone often wonders the true value of SEO because :
- If your competitors are doing it too (likely), are you both paying for something that doesn’t generate a competitive advantage?
- Nobody outside of Google actually knows how their algorithm works.
- Getting IT people to do marketing is just scary as they forget people have lives offline.
- Every web developer in the world has hopped on the SEO bandwagon, unless he is really a stupid.
Anyway four techniques mentioned for monitoring your SEO effectiveness (the bang-for-the-buck-o-meter).
- Monitor your keywords monthly on Google to see whether you are actually paying for movement in your ranking (obvious). Don’t just search on your business name as that’s almost pointless.
- Find out who links to you. Google takes into account the number of “high ranked” sites that link to you. A link from Craigslist can instantly boost your rankings, while a link from Bob’s House of Junk has no effect. Type “link: www.dreamconsultancy.com.au ” into Google to have a look at who links to the Dream Consultancy.
- Ask your SEO expert for a monthly report. Get a baseline report of where your website stands before optimization began, then request regular (monthly) reports detailing ranking movement.
- Use a third party service such as Authority Labs.
Call us today 1300 885 495 and understand the value for your money spent on SEO
How do Search Engines Work?
Search engines do not really search the World Wide Web directly. Each one searches a database of web pages that it has harvested and cached. When you use a search engine, you are always searching a somewhat stale copy of the real web page. When you click on links provided in a search engine’s search results, you retrieve the current version of the page.
Search engine databases are selected and built by computer robot programs called Spiders. These “crawl” the web, finding pages for potential inclusion by following the links in the pages they already have in their database. They cannot use imagination or enter terms in search boxes that they find on the web.
If a web page is never linked from any other page, search engine spiders cannot find it. The only way a brand new page can get into a search engine is for other pages to link to it, or for a human to submit its URL for inclusion. All major search engines offer ways to do this.
After spiders find pages, they pass them on to another computer program for “indexing.” This program identifies the text, links, and other content in the page and stores it in the search engine database’s files so that the database can be searched by keyword and whatever more advanced approaches are offered, and the page will be found if your search matches its content.
Many web pages are excluded from most search engines by policy. The contents of most of the searchable databases mounted on the web, such as library catalogs and article databases, are excluded because search engine spiders cannot access them. All this material is referred to as the “Invisible Web” — what you don’t see in search engine results
Get a free report and find out about your “Invisible Web”
Google’s results will be now instant and quick!!
This was under way since long, I was really keen to know what is Google going to do to really push the limits of the technology
Here are few features to understand Google Instant:Click Here
1) Query Google as you type.
2) As per normal human tendency you type slow but read fast so you can start scanning from the first letter you type to get the exact results
3)This will save lot of time for internet searchers(Avg of 2-5 seconds as Google says)
4)Its a mix match of 15 new technologies
As Google Says in Launch FAQ’s “Google Instant is starting to roll-out to users on Google domains in the US, UK, France, Germany, Italy, Spain and Russia who use the following browsers: Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8. Please note, users on domains other than Google.com can only access Google Instant if they are signed in to a Google Account. We will continue to add new domains and languages over the next several months”
Keep reading…
buy prescription drugs align=”justify”>Website owners and web marketers use multiple tips and tricks to optimise their websites. However, almost all top search engine optimization (SEO) firms use strategies to organically improve search engine rankings. In order to get to the top and maintain their positions in the search engine results, sometimes some SEO firms adopt black hat practices. However, there are other ways through which you can optimise your website. Among all the other tricks and techniques, press releases is one used by most of the SEO companies. Press releases are used to inform the target audience and potential customers at frequent intervals about the changes that have taken place in your website.
Whenever any product or service is launched or released, you can announce it in the form of a press release. You can make this announcement through media such as news or publish it. However, your decision and mode of announcement may depend on the target audience and the product or service. This public announcement is the way to reach out to the target audience and inform them about the various aspects of the product or service and how it can serve them. A press release is a formal way of making your potential customer aware of the product or service. Thus, press releases serve as an effective marketing tool to attract the attention of your target audience. It is important that press releases should focus on winning the credibility of the potential customers.
Press releases not only create awareness and buzz about the product or service through media; they also help in driving traffic to the website through back links. Several publishers, editors, journalists, and bloggers are connected to your website through press release directories. This increases the chances of exposure and visibility to large scale media to a great extent. This also serves as an effective Search Engine optimization strategy for your website. While preparing the content of a press release keep in mind that it should be lucid and comprehensive enough for the target audience to understand and get interested in it.
Press release optimization helps in achieving the primary objective of SEO by maintaining and maximizing the SEO value from the press release. It can also help in driving traffic and contribute in increasing revenues through sales. Press releases not only generate interest among the target audience but also create public awareness through media about the product or service.
Did Google Instants launch Killed SEO?
Doesn’t seem so but we will quickly know this from user feed backs Google says, The most important consideration for marketers or anyone who creates content for SEO copy of the website or however, is in the bullets…
Steve Rubel says that it will make Search Engine Optimization (SEO) – the dark magic that helps websites appear higher in search results -totally irrelevant
- Here’s one key passage from his blog post:
Q: Will Google Instant change search engine optimization?
A: I think over time it might. The search results will remain the same for a query, but it’s possible that people will learn to search differently over time. For example, I was recently researching a congressperson. With Google Instant, it was more visible to me that this congressperson had proposed an energy plan, so I refined my search to learn more, and quickly found myself reading a post on the congressperson’s blog that had been on page 2 of the search results.
The whole concept is really based on lot of user tendency reports it seems(Which Google Usually stores), usually even we would have noticed that people will type query and then look for perfect fit either on first or the second page, Google had nicely interpreted it to put that in quicker searches to give websites a benefit of not being in a queue to get the perfect solution of the query typed. Obviously on other side of coin the queries will be tweaked because of suggestions in Grey which instant gives… so might be our focus should be understanding user tendency to get better and best results for the keywords Continue reading →
