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Why Melbourne small business needs SEO?

Before we get into understanding why SEO is important for any business its important to understand “The world is flat on Search Engines”. Search Engines do not operate or rank websites based on your turnover, profits or number of people you employ. The rule of ranking is simple, search engine friendliness which is based on user friendliness that helps you rank.

Lets consider the biggest challenge for a small business today “marketing cost” and “brand building” (for long term growth). If you are backed up with huge marketing investment you can try everything like TV ad, Paper Advertisement, Yellow Pages etc. But if you are a small business with limited marketing budgets then your best fit would be SEO that can help you in achieving your ROI and long term goal of brand building. Today if you search for any product or service in Melbourne you can find Yellow Page directories occupying the top positions. How many of us click on them against an original business website? Does your business name alone appear on Online Yellow Pages?

Today the competition on Adwords is pretty low in Melbourne and it is not going to be the same forever. Though Adwords can lead you to some quick sales or leads, you cant bid against mammoths who can afford to reduce their margins since they operate on volume sales. Are you concerned about the wait time in SEO to get ranked? Look at it as an opportunity, if you start it earlier than your competitor, it would take sometime for them to reach there and by that time you would have made your money.

We have done enough study and work around this. Refer this article and get a free consultation @ www.searchenginexperts.com.au or call Ram @ 1300 885 495.

Search Engine optimization for Google

With the recent Jagger update settling, many people find their sites no longer have the high search engine rankings they had for so long enjoyed prior to the latest Google update.

So, the sites that lost these rankings are scrambling to find some answers as to why their site dropped. While it’s my business to know the intricacies of how this particular update impacted the search algorithm, there are some common ground starting points that if you apply these to all of your sites, you should be able to survive any update intact.

• Proper naming structure
• Name your page titles with your keywords if possible
• Always have a sitemap
• Always include a robots.txt file
• If you must use a re-direct, be sure it’s server side, not with a meta refresh tag
• Don’t use hidden text
• Make sure your keyword phrase is included in your H1 tags
• Don’t optimize for more than 2 keywords per page
• Use text links where possible
• In any product image, be sure to use the alt tag
• Use hyphens, not underscores when you name a page file
• Make sure your site has an error handling page
• Create a Google Sitemap and submit it to them (This is in addition to a typical sitemap)
• Offload all your js and css code
• Don’t forget about meta tags

Be sure to follow these simple guidelines and you won’t need to worry too much anytime Google has an update - your site will not be impacted by any filters that are checking for spamming, hidden text, or anything that resembles cloaking.